The Soft Drinks Association (MEDER) was founded in 1994 to support the development and growth of the Turkish soft drink industry and increase its contribution to the national economy.
Bringing together national and international producers in Türkiye, MEDER provides the necessary support for the development of the sector. MEDER consists of five major companies representing the vast majority of the Turkish soft drink sector.
A member of the Turkish Food and Beverage Industry Associations Federation (TGDF), MEDER continues its efforts to raise the standards of the soft drink sector.
Our Priorities as MEDER
Quality
We prioritize consistently producing high-quality products that meet consumer needs and expectations. We monitor international developments, share industry innovations with our members, and focus on improving quality.
Food Safety
We are in continuous cooperation with public authorities and other stakeholders on issues such as production in compliance with technical and hygienic conditions and compliance with legislation for food safety.
Sustainability
We aim to be effective in the development of important environmental policies such as sustainable production and consumption, climate change, energy, water, waste and resource management, and to contribute to the preparation of relevant legislation.
Economic Benefit
As the soft drinks sector, we contribute directly and indirectly to the Turkish economy and many other sectors. By increasing our investments annually, we aim to benefit both the growing sector and the national economy.
Our Priorities as MEDER
We focus on “Quality”, “Sustainability”, “Food Safety” and “Economic Benefit”.
At MEDER, we aim to provide consumers with access to high-quality, hygienic products. Increasing the variety of beverages tailored to consumer needs and expectations also contributes to the growth of the industry. To help consumers make informed choices, we prioritize reading label information and choosing products approved by the Ministry of Food, Agriculture and Livestock.
We are working to increase our social and economic benefits through hygiene, packaging and distribution channels throughout the journey from soft drink production to consumption.
We collaborate with sectors such as agriculture, transportation, logistics, energy, environment, advertising and packaging.
By focusing on investments and raising consumer awareness, we continue our journey with stronger steps every day to achieve the goals we have set for sustainable production.
